Our Story

About Our Los Angeles PR Firm.

A boutique PR firm, influencer marketing agency, and event production company built on real relationships, deep networks, and a relentless pursuit of what's authentic.

The Agency

Where brands
meet culture.

The Influence is a full-service agency built at the intersection of PR, full scale event planning and production, talent booking, brand deal curation, influencer marketing, and social media. Based in Los Angeles, we don't just run campaigns — we engineer moments that move brands forward.

Our network spans high-profile actors to niche digital voices across fashion, beauty, luxury, art, hospitality, entertainment, tech, music, and more. We know who to call, when to call them, and how to make the connection feel inevitable — not manufactured.

The Influence.

"We believe the most powerful marketing doesn't feel like marketing at all. It feels like a recommendation from someone you trust."

The Influence
Los Angeles, California
LA
Based in Los Angeles
PR+
Full-Service Capabilities
∞
Network of Tastemakers

Founder & CEO

Ali Lasky.

Ali Lasky — Founder and CEO of The Influence, a boutique PR firm in Los Angeles
Forbes Business Council Female Founders Collective Rhonda's Kiss · Race to Erase MS · UNICEF

UMass Amherst
Isenberg School of Management
BA Advertising & Marketing

20+ Years in Industry
Based in Los Angeles

Alexandra "Ali" Lasky is the Founder and CEO of The Influence. A New York native who relocated to Los Angeles over a decade ago, Ali spent more than 15 years building her expertise across some of the industry's most respected firms — from boutique fashion PR in Manhattan to opening and running the West Coast office of Shadow PR, where she served as Vice President before venturing out on her own.

She launched The Influence in November 2016 with a clear vision: a hybrid agency offering clients unmatched access to talent booking, brand deal curation, influencer marketing, PR, social media, and full scale event planning and production. The agency debuted to immediate industry attention — covered by The Wrap on launch day — and has since grown into a full-service operation handling global campaigns across fashion, beauty, wellness, fitness, luxury, art, CPG, food & beverage, hospitality, tech, film & entertainment, festivals, music, nonprofits, and B2B.

Under Ali's leadership, The Influence has powered activations at the Golden Globes, Oscars, Emmys, Cannes, Paris Fashion Week, Sundance, and Coachella. The agency's client roster has included Burberry, Forever 21, Nautica, YSL Beauty, Joico, FabFitFun, and sbe Group venues, with talent partnerships spanning Hilary Duff, Audrina Patridge, and a wide spectrum of digital creators and cultural voices.

A member of the Forbes Business Council and the Female Founders Collective, Ali has been featured in the LA Times (Business Visionaries: Inspirational Women), Fashion Week Daily, PR Couture, and Authority Magazine. She serves on the boards of Rhonda's Kiss, Race to Erase MS, and UNICEF, and founded CharityGala.online — a dedicated platform for nonprofit virtual events and fundraising.

Our Perspective

Why influence
works.

Advertising talks at people. Influence talks through them. That's not a trend — it's a permanent shift in how trust moves through culture.

Captive audiences who choose to show up — daily, repeatedly, with intent.

Trust that's earned, not bought. A recommendation from someone you follow hits different than a banner ad.

Fully measurable — reach, impressions, engagement, conversions. Every dollar accounted for.

The most powerful marketing doesn't feel like marketing. It feels like culture happening in real time.

We place brands inside the conversations people are already having — through creators and talent who've earned their audience's attention, not rented it. From niche micro-creators to names that move markets, the right voice changes everything.

That's what we do. We find the voice, craft the narrative, and make it land — organically, authentically, measurably.

Our Home

Los Angeles.

LA

Headquarters

8033 W Sunset Blvd, Suite 962
Los Angeles, CA 90046

Why LA

Los Angeles is the entertainment capital of the world — where creators, brands, and culture converge. Our presence here gives us unparalleled access to talent, media, and the tastemakers who define what's next.

Now you know us.

Let's talk about what we can build together.

Get in Touch